in recent years, there are nearly 30% of the rise in major portal network advertising prices almost every year, what is the real reason behind this rise? Network advertising prices will continue to rise? There will be the development trend of network advertising advertisers? How to grasp the development trend of network advertisement clever on the Internet advertising? In this paper, I will talk about the above problems.
1. Analysis of the reasons for the rising prices of online advertising
on the reasons for the rise in online advertising prices, there are different opinions. At present, there are mainly the following points:
1, some people believe that the mainstream Internet media portal active price increases caused by;
2, some people think that the new media advertising agency industry reshuffle restructuring is the driving force behind, because as the focus, WPP large-scale acquisition of new media advertising agency, now has control of 70% of the total new media advertising, they control such a large share of the resources, the price is a very natural thing;
3, and even others believe that the mainstream Internet media portals and online advertising agency between the game caused……
these views are telling the truth, are justified, but these are only the network advertising prices above the surface of the reasons, of course the reason is not enough, I can add a reason: 4. At present, most of the advertisers do not understand online advertising, because do not understand, they can only be advertising agency network and at the mercy of the network media.
then, what is the essential reason for the rise in online advertising prices,
is simple. Essentially, there are two reasons:
1, the value of online advertising has been undervalued,
2, online advertising by advertisers more and more attention to
Internet is a new media, Internet advertising is a new form of advertising, this form of advertising is the majority of advertisers to accept is the need for a period of time, in the middle of this period of time, its value would have been underestimated. And in this period of time, there will be more and more advertisers realize the importance of online advertising, will pay more and more attention to online advertising, so at this stage, the price of online advertising will continue to improve.
two, will the price of online advertising continue to rise,
?Whether the price of
online advertising will continue to rise or not, the most important thing is to see whether the value of online advertising is still undervalued.
calculate the value of online advertising? Is it very simple? Compare it.
1, TV media,
2, newspapers, magazines,
3, network media
the first three are traditional media, their advertising value has been fully reflected, take their data to compare online media, >