The Tourist Board of the city of Šibenik presented a new logo / visual identity that will be used with the existing logo of the Tourist Board of Šibenik for promotional purposes, which aims to further highlight two Šibenik cultural and tourist pearls under UNESCO protection, St. Nicholas Fortress and St. Jacob’s Cathedral .Šibenik is the only smaller city in the world that has two monuments under UNESCO protection, and our goal was to visually highlight our cultural wealth and the specificity by which we are unique in the world, said the director of the Tourist Board of Šibenik Dino Karađole.”We use the new visual through all our communication, from emails, memos to all promotional materials, all to highlight our incredible cultural wealth, two UNESCO-protected monuments “Karadjole points out.Thus, the new visual identity is dominated by the orange color, which represents the color of Šibenik, as well as two UNESCO monuments as the main motifs.Director of the Tourist Board of the City of Šibenik Dino Karađole: We are not even at 50% of the tourist potentialThe tourist season in Šibenik, as in most tourist destinations on the Adriatic, is in the black, and as Karađole points out, the tourist potential for today’s growth is huge. “ For now, we can be satisfied, we achieved great growth in May, while in June and July we achieved less than expected, which in my opinion is the result of the World Cup. However, Šibenik is rising from year to year, and we are practically not even at 50% of the tourist potential. We have all the prerequisites for daily quality growth through year-round tourism of a higher category to be a TOP destination. From accommodation facilities, development of congress tourism, two monuments under UNESCO protection, our fortress, Michelin-starred restaurant, two national parks nearby, etc.… Great growth potential in the pre- and post-season is certainly through congress tourism, which grows from year to year. thanks to Solaris, which a few years ago put Šibenik at the very top of congress tourism. Also, the most important thing is that they are guests of higher purchasing power and are looking for interaction with the city of Šibenik as well as additional facilities. “Concludes Karadjole.UNESCO’s protectorate is a huge marketing benefit because it guarantees the visit of a certain category of tourists, but it is also a great obligation to owners, ie users because the sustainability criteria are very high and therefore its value is more significant. Everyone who has this label, whether for tangible, natural or intangible heritage, points it out with pride because they are aware of its significance.The logo was made by “2FG studio” from Šibenik.