summary and Outlook: China’s online shopping market in 2010 to expand the size of the user, the transaction size of the double growth. IResearch latest statistics show that in 2010 China online shopping market transactions reached 498 billion yuan, close to 500 billion, accounting for 3.2% of total retail sales; at the same time, online shopping users reached 148 million, which is 30.8% of all Internet users. At the same time, China’s online shopping market competition position shifted from C2C to B2C. The shopping site towards the scale, brand, platform oriented direction, the future of B2C companies will compete in advertising resources, user resources, upstream sources, human resources, etc..

market size: in 2010 China’s online shopping market transactions amounted to 498 billion yuan

iResearch latest statistics show that in 2010 China’s online shopping market transactions amounted to 498 billion yuan, an increase of more than in 2009 of 89.4%. 2010 China’s online shopping market transactions accounted for the proportion of total retail sales of social consumer goods will increase from 2.1% in 2010 to 3.2% in 2009, is expected in 2012 this proportion will be more than 5%.

iResearch analysis, China main factors driving the market size of online shopping growth has two aspects: supply level, more and more traditional enterprises to develop e-commerce, or shopping site delivery, or direct sales of goods shop opened, greatly enrich the consumer choice. Compared with 2009, household appliances, cosmetics, sporting goods, food and medicine, home improvement and other segments of the market showed rapid growth. Demand level, the steady growth in the size of online shopping users, users rely on the deepening of online shopping, single user online shopping spending increases.

 

industry data: 2010 China online shopping market, B2C trading volume accounted for 12.7%

iResearch recent statistics show that in 2010 the scale of Chinese B2C transactions amounted to 63 billion yuan, accounting for the proportion of Chinese overall online shopping market transactions was 12.7%, an increase of three percentage points compared to 2009; among them, similar to the Jingdong, Amazon and other mall independent sales B2C transaction size accounted for 6.6%, Taobao mall platform B2C transaction size more than 6%. IResearch predicted that in 2011 the scale of the platform B2C transactions will be more than independent sales B2C.

iResearch analysis, B2C represents the mainstream of China’s online shopping market. IResearch consulting found that Taobao, pat and other platform based shopping sites from C2C to B2C based transformation. Taobao mall released an independent domain name, invested hundreds of millions of dollars for brand promotion, at the same time, the strength of the individual shop has gradually turned to the normal operation of the enterprise. The scale of China’s B2C transactions in the future will account for the proportion of the overall online shopping market

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